In the music video for Lucy Rose - Scar, the narrative and location, as well as other aspects fit to Andy Goodwins theory.
For example:
http://www.youtube.com/watch?v=80yKbjYY1hc
1. Music videos demonstrate genre characteristics/conventions (e.g. stage performance in metal video, dance routine for boy/girl band)
The locations of nature, outdoors and the beach, follow the usual conventions and expectation of an acoustic, indie music video! Appealing to the expected conventions of the target audience.
2. There is a relationship between lyrics and visuals
As the lyrics say 'blue back to grey' the depth of field switches from focusing on the BLUE fence to the GREY background, rather obvious, but reflects the general mood of the video.
As the lyrics are 'have to leave' 'don't want to go;' all of the shots reflect the artist on her own, in large open spaces, highlighting the lyrics of the song.
3. There is a relationship between the music and visuals
As the music changes pace, to lively and upbeat, as do the visuals. The scene cuts to outside, and consists of bright colours and bubbles!
4. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style)
... many different close ups from many different angles.
5. There is frequently reference to notion of looking (screens within screens, telescopes etc and particularly voyeuristic treatment of the female body)
The way in the which the shot is framed, portrays the effect of the viewer looking upon the artist, who is in her own little world.
6. There is often intertextual reference (to films, tv programmes, other music videos etc)
Although this doesn't really apply the music video that I have chosen, an example of this would be costumes from a particular film or era, or a scene such a car chase. I feel that this convention doesn't apply to this video as Lucy Rose is an 'indie' artist and therefore doesn't follow every music conventions, lol?
