Target Audience

In order to research into potential target audience's for my music video, I created a survey on www.surveymonkey.com to collect informations from potential viewers.
This will inform me of the conventions that may need to be included in my music video, in order to to portray it as a professional video.


http://www.surveymonkey.com/s/XVPNVQR

Results: 

 Overall, it is clear what people expect from an indie music video; the usual conventions consist of locations such a beaches, forests and sand dunes, generally with no narrative though occasionally an easy to follow story. Conventions also include casual, neutral clothing and a relaxed atmosphere. 

This is Loty, she is 18 and I feel that she represents the perfect target audience for my music video. She likes acoustic artists such as  Ben Howard, Bombay Bicycle Club and Lucy Rose. She shops in shops such as Topshop and urban outfitters and spends her free time listening to music, playing guitar and going to the beach with her friends. 

This is a short video interview with Loty about the conventions she expects in an indie music magazine: